Privacy Policy

1. Introduction

Lady Vatika (“we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.ladyvatika.com and use our services.

By using our website, you consent to the data practices described in this policy. If you do not agree with the terms of this privacy policy, please do not access the site.

2. Information We Collect

Personal Information

We may collect the following personal information:

• Name and contact information (email address, phone number)
• Billing and shipping addresses
• Payment information (processed securely through Razorpay)
• Date of birth and anniversary date (optional, for special offers)
• Gender preferences (for personalized recommendations)
• Order history and shopping preferences

Automatically Collected Information

When you visit our website, we automatically collect:

• IP address and location data
• Browser type and version
• Device information (type, operating system)
• Pages visited and time spent on each page
• Referring website addresses
• Shopping cart contents and wishlist items

3. How We Use Your Information

We use the collected information for the following purposes:

• Process and fulfill your orders
• Send order confirmations and shipping updates
• Process payments and prevent fraudulent transactions
• Provide customer support and respond to inquiries
• Send promotional emails and newsletters (with your consent)
• Personalize your shopping experience
• Improve our website and services
• Comply with legal obligations
• Analyze usage patterns and trends

4. Information Sharing and Disclosure

We may share your information with:

Service Providers

• Payment processors (Razorpay) for secure payment handling
• Shipping and logistics partners for order delivery
• Email service providers for communication
• Analytics providers to improve our services

Vendors

When you purchase from a vendor on our marketplace, we share necessary order information (name, shipping address, contact details) with the vendor to fulfill your order.

Legal Requirements

We may disclose your information if required by law or in response to valid requests by public authorities.

5. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• SSL encryption for data transmission
• Secure password hashing using bcrypt
• Regular security audits and updates
• Limited access to personal information on a need-to-know basis
• PCI DSS compliance for payment processing

However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

6. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to:

• Remember your preferences and settings
• Maintain your shopping cart and wishlist
• Analyze website traffic and usage patterns
• Personalize content and advertisements
• Prevent fraudulent activity

You can control cookies through your browser settings. However, disabling cookies may limit your ability to use certain features of our website.

7. Your Rights and Choices

Access and Update

You can access and update your personal information through your account dashboard or by contacting us.

Email Preferences

You can opt-out of promotional emails by clicking the unsubscribe link in any marketing email or updating your preferences in your account settings.

Data Deletion

You may request deletion of your account and personal information by contacting us. Note that we may retain certain information as required by law or for legitimate business purposes.

Data Portability

You have the right to request a copy of your personal data in a structured, commonly used format.

8. Children's Privacy

Our website is not intended for children under 18 years of age. We do not knowingly collect personal information from children under 18. If you believe we have collected information from a child under 18, please contact us immediately.

9. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these websites. We encourage you to read the privacy policies of any third-party sites you visit.

10. International Data Transfers

Your information may be transferred to and processed in countries other than India. By using our website, you consent to such transfers. We ensure appropriate safeguards are in place to protect your information.

11. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law. Order information is typically retained for 7 years for tax and accounting purposes.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the “Last Updated” date. We encourage you to review this policy periodically.

13. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us:

14. Grievance Officer

In accordance with Information Technology Act 2000 and rules made thereunder, the name and contact details of the Grievance Officer are provided below: